the facts

Leaflet Distribution still proves to be the most economical and reliable form of advertising. The Direct Marketing Association in 2007 conducted research that highlighted that:

Print & Design

Branding, Literature, Website Design.

Direct Mailing

Delivering the service you need.

Clients & Testimonials

The response, the service we provide.

96% of respondents were aware of receiving leaflets, free samples, circulars and free publications through their letterboxes.

79% keep, pass on, read or glance at door drops.

On average, 72% of respondents had taken some action as a result of receiving unaddressed mail shot items through their letterbox.

84% families have taken action on receipt of a ‘money off’ coupon.

Free samples & supermarket offers had prompted some form of action by more than 80% of the sample base.

Nearly 80% of respondents had reacted as a result of receiving either a National or Local Government leaflet.

Door drop recipients were 10% more likely to take some form of action, when compared to recipients of direct mail.